pam-round-headshot.pngPam Longfellow - Co-Founder, Vice-Chair

Pam is a former middle school teacher who is now a Project Manager and consultant in information technology. She was previously the Finance Director for ThinkSmall, Minnesota’s leading early childhood support agency, where she first worked with Kevin. As a mother of four, Pam knows first hand about the Minneapolis Public Schools system.



kevin-round-headshot.pngKevin Terrell - Co-Founder, Chair

Kevin is a management consultant and community activist who is the son of two educators. His prior work experience includes leading marketing teams at companies such as General Electric and McKinsey & Company. Today he leads his own management consulting firm, Katana Consulting, where most of his clients are in the healthcare and education sectors. As a kid, Kevin was usually found either running full speed, lost in a pile of Legos seeking that perfect specialty part, or with his head buried in a sci-fi or fantasy book.



lauren-round-headshot.pngLauren Beek - Program Lead            

Lauren joins the Start Reading Now team with a background in nonprofit communications and is passionate about working for a cause she believes in. As a former English major, reading addict and word nerd, getting more books in kids' hands is her idea of a dream job.




Krysta Niznick - Program Lead

As a mother of three, Krysta has seen firsthand the joy and benefits of having good books available to children. She is honored to work with an organization that makes books available to children who may not otherwise have them. In her free time Krysta enjoys spending time with her family, being outdoors and of course reading a good book!











Before we established our own 501c3 in late 2015, we were fortunate enough to get our start by partnering with Bolder Options as our fiscal agent. Bolder Options has been one of Minnesota's leading youth mentoring programs for over 20 years. 

To manage our book fairs, we have partnered with Scholastic, which has been providing access to self-selected books to schools and students for over 90 years. 

Of course, a critical partner in the mix is Minneapolis Public Schools. We have worked with the Summer Program team to get our pilot programs off the ground while serving 1,000 kids in our first two years.



We are actively seeking volunteers to help us coordinate with partners, provide support at our book fairs and raise awareness. Please visit our Get Involved page to learn more about how you can help.