Reading For Life

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What we do


At Start Reading Now, we host and fund book fairs to help close the achievement gap for kids in 1st, 2nd and 3rd grade. Our book fairs help kids create their very own library of 30 books, built over three summers - and it only costs $50 per year, per student. We served nearly 1,000 kids in our first two years, and in 2017 that number jumped to 4,000 kids at 30 public schools across Minneapolis. In 2018 and 2019, our program operated at full capacity and served 1st, 2nd and 3rd graders at 30+ Minneapolis schools - reaching a total of about 10,000 kids! In 2020 and 2021 we faced a new dilemma - COVID-19 - but were still able to serve some students through online book fairs. Learn how you can support our efforts, by either donating or volunteering your time

 

Why we do it

Kids from low-income families, on average, have very few books in the home. If you don't have books, you don't read. If you don't read, you fall behind in school. Once you fall behind, you will struggle to catch up, potentially for the rest of your life. Helping kids add new books to their home libraries is a simple, low-cost and effective solution. 

 

How we do it

In order to get right amount of books to the right kids at the right time, we work with top-notch partners who are experts in education and book fairs. We also rely on amazing volunteers and donors who make our book fairs possible.  

 


The Real Story

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"Of course, the real story is a bit more personal. When I was a kid, we were not exactly rich. Not in the free lunch crowd, but close. Yet every birthday or holiday, there was one thing I could count on - getting at least two books as presents. A book from my dad and one from my uncle. And I sure remember the year my mom saved money so she could buy me a set of serialized history books that I coveted. (Ok, so I was a bit of an odd child!) Every kid should have that chance to read, learn and expand his or her horizons. That's why I am so excited to Start Reading Now."

- Kevin

Start Reading Now Co-Founder

 


 

 


  • Latest from the blog

    Why Do Free Book Fairs Matter?

    In a world filled with technology and devices, can you imagine seeing a young child get excited about a book? One place I've seen this time and time again is at our book fairs. The joy that these kids exude on book fair day fuels me all year long - I highly recommend volunteering to anyone and everyone I meet.  If you still need convincing as to why free book fairs matter, let me set the scene.  Many of the kids we serve have one or zero books at home. Now imagine you're that student and your teacher says there's a book fair at school today! And EVERYONE gets to attend - money isn't an issue today. You bounce down the hallways, barely able to contain your excitement. You walk into the book fair and see 100s of new books on shelves around the room. You gasp at the beauty of it! The friendly volunteers welcome you in and give you a voucher good for 10 new books. Any 10 books you want! They're yours to keep and read forever. After many decisions - Pete the Cat? Or Black Panther? Or a joke book? - you head to the register and pay for your new books with the voucher. Just like an adult. You feel pride and an immense sense of ownership. Another volunteer writes your name on a book bag and tells you to find a seat and start reading.  To own something, especially when you don't own much, carries weight. To own books makes reading fun and encourages kids to read more! Fifty-four percent of the kids who picked out 10 new books liked reading more after participating in our program. Please help us continue this impactful work and donate today.    
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    A Note of Thanks from our Director

    As I looked around my friend's home office, and took in the piles of carefully curated books, I felt a sense of pride. Here we were – two Minnesotans each running a nonprofit, passionate about literacy and kids, all while being parents ourselves. We work in the in-between spaces – during naps, after bedtimes and school drop offs. In our homes, out of our cars and on our laptops. Together we contribute to a larger picture of local people who care about Minnesota kids. Who care about literacy and creating lifelong readers.   Over the past 7 years of working for Start Reading Now, I've been inspired countless times by the people I collaborate with.   From the school employees who add to their already overloaded plates to make sure students have access to free books. To Start Reading Now's founders who gave me a dream job. ...
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